Digital marketing is the 21st century brand of advertising of brands/products delivered through digital channels, such as search engines, websites, social media, email, and mobile apps. In the Internet, we can see these kinds of digital marketing.
As an advertiser, when you pay for an ad that is clicked and which is located on the top or side of a search engine results page, these ads are in a form of digital marketing, which is referred to as paid search or pay-per-click (PPC) advertising, and when you want to target a particular audience, you can tailor your PPC ads to appear when specific search terms are entered in the search engine results page. PPC ads are contextual advertisements that appear when a person is searching for a particular keyword or term.
The search engine optimization (SEO) helps to market your business, such that if you have a website, it optimizes the content, technical set up, and reach of your website so that your pages appear at the top of search engine result for a specific set of keyword terms, where the ultimate goal is to attract visitors to your website when they search for products, services, or information that are related to your business.
When your business ads get noticed in social media and when your business ads give value to offer customers in emails and paid search ads, these results are due to content marketing, which is an indirect form of digital marketing. The goal of content marketing is to create clever contents for your website, such that these contents serve as relevant information for your audience.
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Social media is the most influential form of digital marketing, such that many business ads rely on social networks, like Face Book, Twitter, Instagram, to get global exposure, where you can have millions or more viewers, such that the more your audience wants to engage with your ads content, the more likely that they will share it to others, which in effect will gather more audience on your social media accounts, and that they may eventually end up as your prospective customers. In social media, as a form of digital marketing, it’s not just enough to just post on your social media account, you must weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities.
Email marketing is the quickest and most direct way to reach customers with critical information, because customers are very attached to their emails; however, successful email campaigns must be trustworthy, relevant, conversational, strategic, and must be coordinated across channels.
Due to the constant use and proximity of mobile devices to its owners, the opportunity for mobile marketing to enter into mobile devices is incredibly important, such that there are many ways to market on mobile devices, SMS and MMS to in-app marketing, the key factor is to determine the right method to market your business.