Factors to Consider When Designing Business Cards
Business card are also cards that are designed to provide the relevant information about a company including the physical location, address and the name. In addition the card can contain the following details about the company or individual, these include, telephone number, email address, street address and the company’s website. Nowadays, business cards also include social media information of individuals and companies including names of Facebook, Twitter, and LinkedIn. In the past most cards were designed in simple black text on white stock, however, nowadays, professional business cards include visual designs. The designers of business cards prepare them using different materials; however, most are made of papers while another consist of crystal clear plastic, metallic plastic, and frosted translucent plastic. Other than paper and plastic, other materials used to make business card include, metal, rubberized business cards, rubber, poker chips, magnets, wooden nickels, and even real wood.
One need to create a fantastic first impression when designing a business card. The following are some of the guides for making a perfect card that will represent your business. In addition one need to choose wisely the information and the words that they are going to use the card that will provide the relevant information of the business. As far as choosing the business concept is concerned, the images, textures and the colors need to be consistent with the available marketing materials, and they should also be in line with the brand values that distinguish the business from others. In addition the type of business plays a major factor in creating a business card, for instance, if a business is more creative or artistic , then you can use attractive colors, strange shapes or humor to convey the message, however, when the brand is all business , you can use elegant fonts and colors.
Other factors that needs to be put into consideration include, size, orientation, and the material to use. The materials that you can use to make the cards include, paper, plastic, wood or metal. In addition one need to select the color, the font size and the font type when designing a business card. Furthermore, one need to include the relevant and correct information of the business in the right place since most people take a business card and after admiring the awesome design they put it in a folio as a result, it is recommended that you include the important information in front of the card. It is recommended that when designing a card, one need to include the following details in front, physical address, websites, social media profiles and telephone and email address.